Executive Media Training
The interview is the easy part. The prep is where it’s won.
Media training from the producer’s chair. Fifteen years booking, prepping and cutting executives on national television. Now that judgment sits on your side of the table.
Who this is for.
You have a raise, a launch or a hard story coming. A reporter, a podcast host, an analyst or a stage is on the calendar in the next 90 days. And the last time you did this, you walked off wishing you’d said it differently.
Founders on a fundraise. CEOs ahead of a launch or an announcement. Executives who are about to become the face of something. If the next interview matters, this is the prep.
The intensive
The Green Room.
Half a day. One on one. On camera. Built around the three interviews you are most likely to face next, not a generic slide deck about “staying on message.”
From $5,000. Fixed fee. In person in Atlanta, or on camera from anywhere. Leadership teams and multi-session programs are scoped on the first call.
What you leave with.
The answer that gets you cut
Every producer has a mental list of the responses that get trimmed from the segment before it airs. You’ll know the list, and you’ll stop giving them.
The 20 seconds after a hard question
What the camera sees before you say a word. How to take the question, own it and get back to your point without looking like you were trained to.
A story a reporter can use
“We’re excited to announce” is where a producer stops reading. You’ll learn to lead with the line that makes them lean in, and to say it in one breath.
The green room habits
What the Fortune 500 CEOs who walked into Mad Money did in the ten minutes before air that the nervous ones didn’t. Small things. They show on camera.
Why a producer, not a coach.
Most media trainers have been on camera. Fewer have decided who gets on camera. Robért Aouad spent 15+ years at CNN, CNBC and Fox News doing exactly that: booking and prepping CEOs from Walgreens, Salesforce and Shell for Mad Money with Jim Cramer, producing two daily broadcasts with Shepard Smith, and running live coverage of four presidential elections. News & Documentary Emmy, 2019.
He knows what a booker is listening for on the pre-interview call, what an anchor does with a weak answer, and what an editor keeps when the segment runs long. That’s the prep you get.
Also available.
Retainer add-on
For clients already working with Cedar.
Prep before every scheduled interview, keynote or investor meeting. On call when a story turns.
Leadership team sessions
For the whole spokesperson bench.
A full-day version of The Green Room for two to five executives, with a shared message map so everyone tells the same story.
Have an interview on the calendar?
Tell Robért what it is and when. You’ll hear back within a day or two, from him.
Email Robért