Strategic Communications
Every company has a story. Not every story gets heard.
That’s the problem Cedar solves. Senior communications strategy for founders and growth-stage companies, from a producer who spent 15+ years deciding what made national news.
Fox News · CNBC’s Mad Money with Jim Cramer · CNN · Emmy Award Winner
What Cedar clients have done lately
It’s not a budget problem. It’s a story problem.
The product works. The team is strong. And the market still doesn't get it.
Cedar fixes story problems: what you say, where you say it, and who hears it.
What We Do
Three ways the work shows up.
Messaging & Positioning
The words your company runs on.
Positioning, narratives and talking points that align your team and give every piece of content a backbone.
Media Strategy & Earned PR
Coverage with a purpose.
The stories only you can tell, put in front of the reporters and producers who cover them. Newsroom instincts. Real relationships.
Executive Coaching & Content
Your voice, ready for the room.
Coaching for interviews and keynotes, plus op-eds, LinkedIn and press materials written with editorial discipline.
“Attention isn’t luck. It isn’t gimmicks. It’s intentional.”
Robért Aouad · Founder, Cedar Strategy & Content
The Founder
Strategy from the other side of the desk.
Cedar was founded by Robért Aouad, an Emmy-winning former CNN, CNBC and Fox News producer who spent 15+ years deciding which stories made air. Along the way he booked and prepped Fortune 500 CEOs from Walgreens, Salesforce and Shell, and produced coverage of four presidential elections.
Every client works directly with him. No account teams. No handoffs.
Trusted by founders and operators
Working on something?
If you're raising, launching or explaining something new, the story deserves the same rigor as the product.
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